Choc! Suchard fait sa pub

When it comes to advertising, the chocolate industry has been one of the most dynamic sectors of all. The Suchard company, established at Neuchâtel in 1826, actually took on a pioneering role in this regard. This exhibition provides a panoramic overview of the Neuchâtel company's creative advertising from the mid-19th century to the present day, with a selection of 200 items that include some extraordinary historic posters with dimensions of up to 4.5 meters. Visitors will recognise names that have become famous such as the Milka cow, Suchard Express and Toblerone.